Premium product visibility in the prompts that drive purchase.
Augustinus Bader wanted to be the brand AI recommends when shoppers ask for the best luxury skincare. Two months in, recommendation share is up dramatically across the highest-intent buyer prompts.
A defining brand, missing from the recommendation set.
Augustinus Bader is one of the most recognized premium skincare brands in the world - but in ChatGPT and Perplexity, generic and lower-tier brands were being recommended ahead of them in the prompts that drive purchase.
- Recommendation queries up 600%+ year-over-year inside AI assistants
- Premium positioning wasn't translating into AI recommendation share
- Comparison and 'best for sensitive skin' prompts were dominated by cheaper rivals
- Editorial and review corroboration was under-leveraged
"Recommendation share in AI answers is the new market share."
Category recommendation engineering for premium beauty.
We focused on the recommendation prompts that drive luxury purchase decisions and engineered visibility across product, ingredient and editorial layers.
Category recommendation engineering
Mapped and engineered visibility for 'best luxury skincare', 'recommended for [skin concern]' and comparison prompts across the Big Four.
Product schema & ingredient depth
Machine-readable product data engineered for LLM ingestion - TFC8, ingredient profile, certifications, reviews.
Editorial & review corroboration
Listicle inclusion in luxury beauty editorial, plus review-platform and UGC reinforcement.
Comparison prompt wins
Owned '[Augustinus Bader] vs [competitor]' and 'alternatives to [premium brand]' prompts at the highest-intent stage.
Default-recommended in luxury skincare prompts.
Within 60 days, Augustinus Bader moved into the top-3 cited brands across the highest-intent luxury skincare prompts. Recommendation share continues to compound month-over-month.
From 12% to 57% visibility in just 3 months.
AI recommendation share across the tracked luxury skincare prompt set, measured monthly across ChatGPT, Claude, Perplexity and Gemini.
"AI is now where high-intent shoppers shortlist. Being named first there is the new shelf position."
A snapshot of the buyer prompts now in scope.
Best luxury skincare brand 2026
Top recommended cream for sensitive skin
Premium skincare for ageing concerns
Augustinus Bader vs [competitor]
Be the brand AI recommends.
Run a free DTC visibility scan across the Big Four.