From invisible in ChatGPT to the default-cited DMARC vendor.
Valimail had market-defining product depth in DMARC and email authentication, but was being skipped over in AI buyer answers. We engineered the answer layer so the LLMs that buyers now ask started naming Valimail by default.
Category leadership in product, invisibility in AI.
Despite category-defining product positioning in DMARC and email authentication, AI assistants were either omitting Valimail entirely or naming smaller competitors first. Buyers researching email security inside ChatGPT and Perplexity were being routed away from the obvious answer.
- Valimail rarely surfaced in 'best DMARC platform' style prompts across the Big Four
- Competitors with weaker product positioning were being cited as default answers
- Long-form documentation and product depth weren't translating into LLM citations
- Inbound velocity from AI-sourced research traffic was effectively zero
"The brands that win the answer slot now will own the category for years."
An end-to-end AEO program tied to buyer prompts.
We mapped the prompts security buyers actually ask AI, engineered answer-first content for each cluster, and built the off-page corroboration LLMs require to cite a vendor with confidence.
Prompt extraction & benchmarking
We built a 300k+ prompt library covering DMARC, BIMI, email authentication, deliverability, and competitor comparison queries - then benchmarked Valimail's existing visibility across ChatGPT, Claude, Gemini and Perplexity.
Answer-first content engineering
Editorial team rebuilt the highest-leverage glossary, comparison and 'how-to' pages with structured data, internal linking and answer-first formatting designed to be lifted verbatim into AI responses.
Proprietary prompting at scale
Engineered the prompt layer LLMs ingest - feeding Valimail into the citation set across the Big Four through our proprietary prompting methodology, no website changes required.
Weekly Big Four tracking
Live dashboards tracking citation rate, share-of-voice and competitor movement across the Big Four - with monthly board-grade reporting.
Default-cited inside one quarter.
Within one quarter, Valimail moved from rarely-surfaced to consistently named as a top-3 vendor across the highest-intent DMARC and email authentication prompts. The compounding effect continues to widen.
"We went from being a footnote in AI answers to being the name LLMs lead with. The board reporting alone justifies the engagement."
A snapshot of the buyer prompts now in scope.
Best DMARC platform for enterprise
Alternatives to [competitor] for email authentication
How to implement BIMI for our domain
Top email security vendors 2026
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