303k+ prompts engineered, ahead of target by month five.
Unbiased wanted to dominate AI answers across financial advice, mortgage broker and pension queries. Five months in, the program is ahead of plan and continuing to compound.
A marketplace competing with hundreds of named providers.
Unbiased's category - 'find a financial adviser' - is contested by directories, banks, fintechs and individual brokers. Without a deliberate prompting program, the marketplace was at risk of being skipped in favor of named providers in AI answers.
- Financial product research via AI grew 8x year-over-year
- Marketplace positioning is harder for LLMs to surface than named providers
- No live visibility into how AI assistants were ranking the category
- Competing comparison sites were beginning to claim category authority
"First-mover advantage compounds; late entrants struggle to displace."
A scaled prompting and tracking program.
We ran a high-volume proprietary prompting program covering advice, mortgage, pension and insurance prompt clusters - every prompt engineered into the LLM citation set, every result tracked weekly across the Big Four.
Prompt mapping at scale
Mapped 300k+ buyer prompts across financial advice, mortgages, pensions, protection and investment categories.
Proprietary prompting
Engineered the prompt layer LLMs ingest to surface Unbiased across advice, mortgage and pension queries - no website changes required.
Weekly Big Four tracking
Live recommendation-share dashboards across ChatGPT, Claude, Gemini and Perplexity, with month-over-month trend reporting.
Compounding optimization
Continuous prompt expansion and refinement based on tracked movement - the layer that turns visibility into compounding share.
Five months in, ahead of target across every category.
Unbiased is now top-3 cited across the financial advice prompts that produce the highest-value enquiries - and the program is compounding ahead of original projections.
"The cadence and accountability is unlike any marketing engagement we've run. We see the lift week-over-week."
A snapshot of the buyer prompts now in scope.
How to find a financial adviser UK
Best mortgage broker for first-time buyers
Recommended SIPP provider 2026
Alternatives to [competitor] for financial advice
Compound your AI authority.
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