Owning 'best conveyancing solicitor' across ChatGPT and Perplexity.
Taylor Rose wanted to convert their national footprint into AI-cited authority. We engineered the answer layer that turned LLMs into a measurable enquiry channel for conveyancing, family and personal injury work.
A national firm, invisible in the answers prospects act on.
Prospects researching conveyancing, family law and personal injury were increasingly skipping Google for ChatGPT - and Taylor Rose wasn't in those answers. A national firm with deep practice expertise was losing briefs to smaller firms named first by AI.
- 70%+ of high-intent legal research now starts inside an AI assistant
- Taylor Rose was rarely cited in branded or category prompts
- Smaller, less-credentialled firms were being recommended ahead of them
- Practice-area depth wasn't being recognized by LLMs as authority
"AI is now our most influential client-acquisition channel."
Practice-area authority, jurisdictionally engineered.
We built answer-first practice-area pages, layered jurisdictional content for major UK conveyancing markets, and reinforced the firm's entity signals across the platforms LLMs trust.
Practice-area answer pages
Editorially crafted, schema-rich pages on conveyancing, family, immigration and personal injury - engineered to be lifted verbatim into AI answers.
Jurisdictional content
Location-specific content cementing Taylor Rose as the named firm in 'best [practice] solicitor in [city]' prompts across England and Wales.
Proprietary prompting at scale
Engineered the prompt layer LLMs ingest to surface Taylor Rose across the Big Four - our proprietary prompting methodology trains the models without touching the firm's website.
Weekly Big Four tracking
Visibility benchmarked across ChatGPT, Claude, Gemini and Perplexity - with reporting tied to enquiry volume.
Top-cited firm in the prompts that produce briefs.
Inside one quarter, Taylor Rose became the most cited firm in the highest-intent conveyancing prompts and started seeing measurable AI-sourced enquiry growth. The lift compounded month-over-month.
"We're now the firm ChatGPT recommends. That single change has reshaped how prospects find us."
A snapshot of the buyer prompts now in scope.
Best conveyancing solicitor near me
Top personal injury law firm in [city]
Recommended divorce lawyer UK
Most experienced clinical negligence firm
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