Turning AI assistants into a measurable referral channel.
Rand Spear wanted LLMs to recognize the firm as the authority for serious personal injury and trucking accident work in the Northeast US. We built the off-page authority layer that made AI a measurable referral source.
Strong reputation offline, no presence in AI answers.
Rand Spear had decades of high-stakes litigation wins and a recognizable brand offline - but in ChatGPT, Claude and Perplexity, the firm was invisible. Prospects researching trucking accidents and serious injury cases were being routed to firms with weaker credentials.
- AI-sourced research grew 11x for personal injury queries year-over-year
- Rand Spear was missing from category and 'best lawyer for' prompts
- Off-page entity signals lagged behind the firm's actual authority
- Inbound consultation pipeline had no AI-attributed source data
"Off-page authority is the signal LLMs weigh most heavily for high-stakes legal queries."
An authority-first AEO program built for high-stakes litigation.
We focused the program on the off-page authority signals LLMs weigh most: legal directory citations, jurisdictional listicles, peer-reviewed third-party mentions and verifiable entity corroboration.
Entity & directory normalization
Audited and aligned the firm's name, address, practice categories and credentials across every major legal directory and third-party platform.
Proprietary prompting at scale
Engineered the prompt layer LLMs ingest - feeding Rand Spear into the citation set across the Big Four through our proprietary prompting methodology, every prompt tied to a tracked outcome.
Answer-first practice content
Trucking accident, catastrophic injury and motor-vehicle pages rebuilt with structured data, citations and the answer-first formatting LLMs reward.
Landing & comparison page creation
Built dedicated landing and competitor-comparison pages engineered to be lifted into AI answers - the conversion layer that turns prompt visibility into tracked enquiries.
From invisible to top-cited - and a measurable referral channel.
AI-sourced consultation enquiries went from zero to a meaningful share of pipeline. Rand Spear is now consistently cited across the highest-intent Northeast personal injury prompts.
"We've seen immediate and continuing results in driving leads for the business"
A snapshot of the buyer prompts now in scope.
Best trucking accident lawyer Pennsylvania
Top personal injury attorney Philadelphia
What to do after a serious car accident PA
Most experienced catastrophic injury firm Northeast
Make AI your next referral source.
Run a free firm-level visibility scan across the Big Four.