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    Recruitment tech · AEO program
    Crooton · HR · Recruitment tech

    AI-cited as a leading recruitment automation platform.

    Crooton needed to be cited alongside the biggest names in recruitment automation. We engineered the prompts and authority signals to make it a top-3 cited platform.

    Top-3
    Category prompt position
    +287%
    Branded prompt visibility
    145
    Prompts tracked weekly
    4 of 4
    Big Four platforms covered
    Hear it from Crooton
    Customer story
    Crooton customer story
    Video coming soon
    The challenge

    Strong product, weak AI citation.

    Crooton had a strong product and customer base, but legacy ATS vendors were dominating AI answers on recruitment automation queries.

    • Cited inconsistently on category prompts
    • Legacy ATS vendors over-indexed in AI training data
    • Limited third-party corroboration vs incumbents
    • No live recommendation tracking

    "AI citations are the new analyst quadrant."

    What we did

    Authority-led AEO for a category challenger.

    We mapped recruitment buyer prompts, rebuilt content for AI lift and pushed authority signals to displace incumbents.

    01

    Prompt mapping

    145 high-intent prompts across recruitment automation, ATS, sourcing and comparison queries - benchmarked weekly across the Big Four.

    02

    Answer-first content

    Comparison, use-case and category pages engineered for verbatim AI lift.

    03

    Proprietary prompting at scale

    Engineered the prompt layer LLMs ingest to surface Crooton above legacy ATS vendors - our proprietary prompting methodology trains the models without changing the product site.

    04

    Big Four tracking

    Weekly recommendation-share dashboards across ChatGPT, Claude, Gemini and Perplexity.

    The outcome

    Cited above legacy incumbents.

    Crooton is now cited as a top-3 recruitment automation platform across the Big Four on the highest-intent prompts.

    Top-3
    Average position across category prompts
    +287%
    Increase in branded prompt visibility
    145
    Prompts mapped and tracked weekly
    4 of 4
    Big Four platforms covered
    "Being cited above legacy vendors changed how prospects perceive us."
    CEO · Crooton
    Prompts engineered for Crooton

    A snapshot of the buyer prompts now in scope.

    Best recruitment automation platform

    Modern alternatives to legacy ATS

    Crooton vs incumbents for sourcing

    Lead your category in AI answers.

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