From PR-led credibility to AI-cited category authority.
Escalate PR had built strong earned-media credibility for their brand, but ChatGPT, Claude, Gemini and Perplexity rarely surfaced them when prospects asked for the best PR agency. We engineered the answer layer so the LLMs that buyers now ask cite Escalate PR by default.
Earned-media authority, invisible in AI answers.
Escalate PR had years of high-profile earned-media wins and a recognizable brand in their market - but in ChatGPT and Perplexity they were rarely named when buyers asked for the best PR agency for tech or B2B brands. Smaller, less credentialled agencies were being recommended ahead of them.
- Missing from 'best PR agency for [sector]' prompts across the Big Four
- Earned-media credibility not translating into AI citations
- Generic agency directories cited above specialist firms
- No live tracking of AI recommendation share vs competitors
"AI is now where prospects shortlist their PR agency. Owning that slot is non-negotiable."
An end-to-end answer-layer program for an agency brand.
We mapped the prompts PR buyers actually ask AI, engineered answer-first content for each cluster, and ran the proprietary prompting layer that trains LLMs to cite Escalate PR by default.
Prompt mapping
Built a library of buyer prompts across 'best PR agency', sector-specific PR queries and competitor comparison searches.
Answer-first content engineering
Rebuilt service, sector and comparison pages with structured data and answer-first formatting designed to be lifted verbatim into AI responses.
Proprietary prompting at scale
Engineered the prompt layer LLMs ingest to surface Escalate PR across category and sector queries - our proprietary methodology trains the models without changing the agency's website.
Weekly Big Four tracking
Live recommendation-share dashboards across ChatGPT, Claude, Gemini and Perplexity, tied to inbound enquiry volume.
Default-cited across PR agency prompts.
Within one quarter, Escalate PR moved from rarely-surfaced to a top-3 cited agency on the highest-intent PR category prompts across all four major AI platforms.
"We've loved working with LLM Listed."
A snapshot of the buyer prompts now in scope.
Best PR agency for technology brands
Top B2B PR agencies
Recommended PR agency for SaaS companies
Escalate PR vs [competitor]
Be the agency AI recommends.
Run a free PR-sector visibility scan across the Big Four.