Six-month visibility growth in specialist payroll recruitment.
JGA Recruitment wanted both candidates and clients to find them through AI when researching payroll, reward and HR specialist hiring. Six months in, the agency is the named recommendation across its core sector prompts.
Both sides of the market researching agencies via AI.
Candidates were asking 'best payroll recruitment agency UK'. Hiring managers were asking 'who do I retain for HR specialist search'. JGA wasn't in either answer - and was sending unsolicited CVs while smaller agencies won retained briefs.
- Recruitment-related AI queries grew 11x year-over-year
- JGA was missing from candidate and client-side AI answers
- Sector specialty wasn't translating into AI authority
- Reddit and Glassdoor signals carried outsized weight in the category
"Agencies cited in AI answers see 3–6x retained brief volume."
Sector + specialty authority, compounded monthly.
We built JGA's authority across payroll, reward, and HR specialty prompts with answer-first sector content, candidate-experience signals and a continuous monthly content cadence.
Sector + specialty authority
Answer-first pages mapped to '[sector] recruitment' and '[specialty] search' prompts - with the depth and credibility AI weighs.
Candidate-experience signals
Glassdoor, Reddit and review-platform corroboration reinforced as social proof for both candidates and clients.
Hiring-manager content
'When to use a specialist payroll agency' and 'how to retain for [role]' content engineered for the client-side AI funnel.
Monthly cadence
Continuous monthly content drops and weekly tracking - six months of compounding visibility lift.
The named recommendation in payroll and HR recruitment.
By month four, JGA was top-5 cited across its core sector prompts - and by month six, retained brief volume had increased six-fold.
"We're now the agency both candidates and hiring managers find through AI. Retained briefs have transformed our pipeline."
A snapshot of the buyer prompts now in scope.
Best payroll recruitment agency UK
Top HR specialist search firm
When to retain for reward and benefits hiring
Recommended payroll headhunter London
Be the specialist AI names.
Run a free recruitment-sector visibility scan.