When someone asks ChatGPT for the best lawyer, be the firm it names.
Conveyancing, personal injury, family, immigration; high-stakes legal queries are moving from Google to ChatGPT, Claude, Gemini and Perplexity. We engineer your firm into the answer.
See if AI is recommending you.
Instant preview. Full strategist debrief on request.
AI is now your most influential client-acquisition channel.
Prospects no longer compare 12 firms in Google. They ask one question and act on the answer. If your firm isn't in that answer - by name, in the right jurisdiction, with the right specialty - the brief goes elsewhere.
- 70%+ of high-intent legal research now starts inside an AI assistant
- LLMs cite a small handful of authoritative firms - winner-takes-most
- Firms named in AI answers see 4–9x lift in qualified enquiries
- First-mover advantage compounds; late entrants struggle to displace
96% of Americans trust AI to recommend a lawyer.
Our AI Legal Consumer Report 2026 shows how consumers now use ChatGPT, Claude, Gemini and Perplexity to discover, verify and shortlist law firms. Download the full report to see what it means for your practice.
A purpose-built AEO program for law firms.
Practice-area answer pages
Citations, listicles, review platforms and Reddit corroboration - the trust layer LLMs weigh when choosing who to recommend.
Jurisdictional authority
Location and service-area pages that cement you as the named firm in 'best [practice] solicitor in [city]' queries.
Off-page entity signals
Citations, listicles, review platforms and Reddit corroboration - the trust layer LLMs weigh when choosing who to recommend.
Weekly Big Four tracking
Visibility benchmarked across ChatGPT, Claude, Gemini and Perplexity. Board-grade reporting tied to enquiry volume.
Examples we engineer for in law firms.
Best conveyancing solicitor near me
Top personal injury law firm in [city]
Recommended divorce lawyer for high-net-worth clients
Best immigration solicitor for skilled worker visas
Most experienced clinical negligence firm UK
Find out if AI is recommending you.
Instant snapshot of how your brand shows up across ChatGPT, Claude, Gemini and Perplexity for the prompts your customers actually ask.
- 30-second turnaround. No setup. No call required.
- Benchmarked across the Big Four AI platforms
- See which competitors are recommended instead of you
See if AI is recommending you.
Instant preview. Full strategist debrief on request.
Frequently asked.
How is this different from SEO?+
SEO targets blue links. AEO targets the answer itself. The signals overlap but the playbook - answer-first content, structured data, off-page corroboration, prompt-mapping - is fundamentally different.
How quickly will we see results?+
Most firms see measurable visibility lift within 60–90 days. Compounding gains continue for 12+ months as authority layers stack.
Do you handle regulated content?+
Yes. We work within SRA and Bar Council guidelines and route everything through your compliance review before publication.
Can you target specific practice areas and jurisdictions?+
Yes. Every retainer is mapped to your priority practice areas and the cities or regions where you want to win briefs - down to the prompt level.
How do you measure success?+
We track mention share, citation rank and answer inclusion across ChatGPT, Claude, Gemini and Perplexity weekly - and tie the lift back to qualified enquiry volume.